Where To Stream 60 Minutes Season 49 Episode 12
The New Columbia | Lost | Benjamin Netanyahu
- Aired December 11, 2016
- 60 Min
The New Columbia - Power of advertising proven in Colombian campaign that helped bring rebels out of the jungle after 52 years of civil war. Given the chance to sell peace, rather than a breakfast cereal or a bottle of spirits, a Colombian ad executive stepped up with ideas that persuaded rebels to lay down arms and eventually end a 50-year civil war. Lara Logan talks to that ad man in her report about a transformation in Colombia that could not have been achieved without ending the country's...