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Where To Stream The Imagineering Story Season 1 Episode 3

The Midas Touch

Two new executives, Michael Eisner and Frank Wells, revive the studio and WED Enterprises, emphasizing celebrity talent, licensing non-Disney intellectual property for the parks, and ushering in an age of growth. WED Enterprises is renamed Walt Disney Imagineering. Riding a wave of success, Michael Eisner proclaims that the 90s will be called ‘The Disney Decade.' Frank Wells creates an official Imagineering R&D lab, promoting long term innovation and encouraging a new era of experimentation...